Unfortunately, a new pair of glasses won’t change your preconceived judgments, criticism, and bad habits. You just can’t wipe away a lifetime of engrained programming.
Editing and proofreading is a learned skill. You train your physical eyes to see errors, typos, and inconsistencies–things that just don’t make sense or are contradictory to previously stated fact or fiction. This is a different skill set than reading. You have to slow down, read each word separately, then each phrase or clause, making sure it’s a complete sentence, and check the construction of the sentence to make sure the objects, prepositions, verb tenses, and subject(s) are in a logical parallel pattern. Lastly, you go back to the beginning of the sentence, paragraph, or piece to check the validity of the statement in conjunction with the rest of the facts in an expository or the forward progressive action in fiction.
Your mind’s eye is a little harder to train. The mind’s eye is a collection of programmed data that has been input into cellular, organic gray matter since the day you were born. The conflicting material is a little overwhelming, to say the least. The number of times you’ve spelled or used a word incorrectly may far outweigh the times you’ve seen it correctly. So what’s going to pop up in your database, the brain, when you do a search/retrieve? The wrong, more plentiful data, of course. But a firm, conscious override of what has been programmed previously will stick, if only you could see with fresh, uncensored eyes.
The training begins anew, guiding your physical eyes to notice things you would normally just read right over, especially if it’s your own writing. Those of you who’ve read my editing/proofreading tips before know that I’m a firm believer that you cannot peruse your own writing for errors, typos, inaccuracies, and inconsistencies. What’s engrained in your computer database or brain is what you think is there, not necessarily what your physical eyes are seeing. A professional editor is still your best investment, but there are a few tricks that can fool the physical eye into seeing what is really there and not what your mind’s eye perceives. This would be like fresh data to the brain.
The last item I’d like to share is cadence. Have you ever read some authors where the words just glide through your mind with flowing, almost poetic smoothness? Edgar Allen Poe was the master at this. Poets are known for keeping the cadence rhythmic. But this idea of fluidity can be applied to any type of writing–business, technical, essays, academic papers, and especially advertising and promotional media. Read your own writing back to yourself aloud, record it, listen to it in your own voice and inflection. Is it catchy, creative, smooth, persuasive, dramatic?
Other Points to Consider: Have you used the same word or words too repetitively? That gets boring to read very quickly. Do you have trouble reading an awkward sentence? Does it make logical sense or is it too rambling, ambiguous, losing momentum and cadence? Is it too long, too short; are you too repetitious in your ideas? Does each sentence have a subject, a verb, and an object or predicate? Do you have your clarifying remarks in the correct order? Does the entire piece have a dominant theme, supporting material, and a conclusion? Then look at each paragraph under the same premise–an opening sentence, substantiated information, and a conclusion that is linked to the theme. Paragraphs are just mini essays that support the whole concept.
Writing is considered a free expression of thought and creativity, but if you want to make your point, there are tried-and-true steps to follow to get that point across.
Best wishes on manuscripts and media that say much about you, the writer, in subtle clarity that speaks for itself.
Deborah A Bowman